I recently came through this line on Instagram and it seemed to be making sense. What we need to figure out is the exact context from the quote. It is, of course, a problem statement and if it makes the ecosystem laugh then it has some truth in it for sure.

The question that hovers around an idea after the industry had recently acquired its expected boom is the obvious widespread acceptance of the term but at the same time it comes with a major baggage and that is a multitude of perceptions. The dos and don'ts get all mixed up.

Some of the ideas that seemed most unnecessary to have been developed like Snapchat have gathered fierce popularity; this is what we call Kardashian syndrome. This depends on the ‘need of the hour’, or what we all know it as the ‘market demand’. Most of us underestimate or lack research to what can sell in the market. This new free-fall of the strangest ideas that seem dumb when we think through the business perspective has actually become proof of work that digital marketing has been writing a new narrative, where sometimes the most obvious ideas fail, while the oddest succeed.

This is where the real gap occurs. You might be a genuine entrepreneur and have sound business sense but if you are unable to capture the dynamic market style then the most bullet-proof ideas might also fail to work.

The one reason why not so good entrepreneurs are able to make great businesses is that they are able to do something right, even if you think that is by default. This default is the idea. More than a right idea, the right product matters. We need to understand the market in material terms; this odd entrepreneur with odd ideas blends well with the user mantle, what they are able to do here is use their personal experience, or the user perspective (what I feel is timing is extremely important in such cases).

When the market sings, “Startup startup everywhere but no startup good enough”, because the most trivial problems are made major, which have no real-world potential, which eventually end-up shutting-shop.

This prospective reality needs to be understood by an entrepreneur. A default case will not go around forever. Working with your instinct randomly is not ok; instinct must be brought to terms with the right idea. To build something substantial one needs to hit the bull’s eye. And this only happens when what we commonly discuss as an entrepreneurial rational is put to use.

Understanding your product in real time is the most crucial. So, once you have this perspective sorted, things become easier for a business.