MOPP made the Sharks go gung-ho about their paranthas and pakodas
India Accelerator portfolio startup MOPP Foods wowed the Sharks on Shark Tank season 2. Their flavorful pitch won the deal of Rs. 75 lakhs at 5% equity. In just 3 years of existence and 3 cloud kitchens the company is presently clocking more than 30,000 monthly orders and envisions crossing 1 million monthly orders by 2026. Furthermore, the company is aggressively working on its expansion plan to launch 250 cloud kitchens across 30 cities by 2026.
Founded in 2019 by Gold Medalist MBA Geetika Anand Gupta and IIT alumni Gaurav Gupta, the company currently operates three cloud kitchens with three brands – Mad Over Parathas and Pakodas , Mealy and Mad over Curry. MOPP has reinvented the pakodas recipe to make them delivery friendly as they are less oily, do not become soggy, and remain crispy on delivery. The brand also delivers more than 100 types of gourmet parathas including vegetarian and non-vegetarian varieties. The second brand Mealy focuses on everyday comfort food and targets the daily meals market.
“We are really excited to be associated with India Accelerator. This fund-raise will not only help us strengthen our existing brands but will also help us launch more kitchens and expand aggressively.” added Geetika Anand Gupta, co-founder and chief executive officer, MOPP Foods Pvt Ltd.
“Parathas and pakodas are the quint essentials of the Indian QSR segment, and the kind of variety that Geetika and Gaurav have created is something which hasn’t been done before. Add to it, the innovation and global level standardization that they have brought about in their process is commendable. We have a global view for the company, given that Indians are spread across the globe and we would leverage our international network to help them achieve the same,” said Mona Mona Singh, cofounder India Accelerator.
“Parathas and pakodas are loved all over India and in the Indian diaspora, and have been flourishing in the unorganized sector. It’s high time someone took two of India’s favorite food items and created a recognizable brand by serving customers with delicious fare that is affordable and super hygienic every single time they order. This team comes with the right background, passion for their product, and the right mindset and excitement to build a solid company that can scale up well and go very far in the tech-enabled food and beverage space.” commented Hareesh Viriyala, angel investor, India Accelerator’s iAngel Network
MOPP Foods is part of the India Accelerator program designed to support and navigate startups through the process of operationally scaling their business while generating meaningful relationships with IA Partners, mentors, and investors. IA’s Accelerator Program curates the mentorship and connections that growth-stage startups need, and provides all the necessary ingredients in the right place at the right time.
Moreover, these startups receive funding along with other perks and services. This paves the way for the potential to obtain follow-up funding post-Demo Day. Also, startups receive immense support and inspiration from our network of 200+ GAN partners. Our focus remains to work extensively to help build efficient teams, craft a product-market fit and chalk out market-specific growth strategies.